Snap introduces ai video lenses powered by its in-house generative model

Snap is entering a new era of augmented reality with the introduction of its first AI Video Lenses. This innovative feature, exclusive to Snapchat Platinum subscribers at $15.99 per month, utilizes a proprietary generative video model developed in-house. The recent launch marks a significant evolution in the platform’s offerings, highlighting Snap’s ongoing commitment to integrating artificial intelligence into its user experience. The announcement follows a fruitful reveal at Snap’s Partner Summit, where the company initially introduced its AI video-generation tool. A spokesperson elaborated that these new lenses are an advanced iteration of this core technology. As a leader in augmented reality, Snap has consistently invested in AI to enhance its competitive edge against rivals such as Instagram and TikTok. Initially, the release includes three AI Video Lenses: “Raccoon,” “Fox,” and “Spring Flowers.” The first two lenses animate charming furry characters cuddling with the user, while “Spring Flowers” provides a zoom-out effect that showcases a bouquet held by the user in their Snap. Snap promises to expand this collection weekly, indicating a robust roadmap for future growth. Users can easily access these lenses through the Lens carousel on the app, allowing them to capture mesmerizing Snaps using either the front or back camera, which automatically saves to their Memories. “These Lenses leverage our in-house generative video model, combining cutting-edge AI tools with the familiar Lens format that our community loves,” expressed Snap’s team in a recent blog post. The integration of generative AI into Lenses is a natural progression, given their popularity among users for years. Beyond utilizing external AI tools from the likes of OpenAI and Google for past features, Snap is now focusing on expanding its in-house capabilities. Last month, the company unveiled a novel AI text-to-image research model tailored for mobile devices, which is set to enhance forthcoming Snapchat features. By developing proprietary technology, Snap aims to deliver superior AI tools while reducing operational costs. This bold move signals Snap’s readiness to redefine social media engagement through advanced technology that enhances user interaction. With their latest developments, Snap is not merely keeping pace with the industry but actively setting a new standard in generating interactive and immersive content. As the tech landscape evolves, Snap’s innovative steps further solidify its position as a pioneering force in both augmented reality and artificial intelligence.