Sansui Expands OLED Lineup with New Sizes and Features at CES 2025

In a remarkable move that has captured the attention of tech enthusiasts, Sansui has made a bold statement at CES 2025 by introducing new sizes to its OLED television lineup. Last fall, the brand made a surprising comeback in the U.S. market with the launch of its 55-inch OLED model, which stood out as the most affordable OLED TV available, significantly underpricing its competitors such as LG, Samsung, and Sony by hundreds of dollars. Now, Sansui is set to expand its offerings with new 65-inch and 77-inch versions, catering to a wider audience looking for high-quality display options without breaking the bank.

The new OLED models maintain the impressive features that made the original a hit, including support for Dolby Vision and Dolby Atmos for an enhanced audiovisual experience. These televisions are designed to appeal to families with a newly added karaoke mode that not only gamifies family sing-alongs through performance scoring for pitch, rhythm, and stylistic accuracy but also tracks individual progress and maintains a family leaderboard.

All models will feature a 120Hz refresh rate, variable refresh rate (VRR), and auto low latency mode (ALLM), making them ideal not just for cinematic experiences but also for intense gaming sessions. The integration of Google TV OS further enriches the user interface, offering a seamless and intuitive experience.

Additionally, each unit is equipped with two HDMI 2.1-capable inputs—one featuring eARC—and two HDMI 2.0 inputs, allowing for extensive connectivity options to accommodate various devices.

In an exciting development away from OLED TVs, Sansui is introducing a 27-inch WQHD gaming monitor, a product that has already been recognized as a CES Innovation Awards 2025 Honoree. This monitor boasts impressive specifications, including AI video processing and two models offering refresh rates of either 240Hz or a staggering 300Hz. These enhancements promise to improve image quality and gameplay smoothness, appealing to gamers who demand the highest performance from their equipment. The AI capabilities also extend to power-saving features, such as adaptive dimming and an option for the monitor to wake when approached, contributing to an eco-friendly gaming environment.

The melding of the gaming monitor and television segments is more evident than ever, with dedicated gaming monitors increasingly featuring functionalities traditionally found in TVs. This trend was exemplified by LG Display at CES, where their innovations showcased displays that cater to both gaming and cinematic viewing preferences. Among these was LG’s groundbreaking 48-inch Bendable Cinematic Sound OLED, a product symbolizing the intersection of both markets by offering superior flexibility and audio-visual performance.

Another key player, Panasonic, unveiled its flagship OLED TV for 2021, the JZ2000, but details regarding U.S. availability remain uncertain as the company often primarily targets the European market.

As the tech community eagerly discusses the implications of these advancements, it’s clear that Sansui’s entry into the U.S. market with affordable OLED options is shaking up the industry. With an array of new sizes and features, consumers are bound to benefit from increased competition and innovation in the OLED space. With products that offer both high performance and budget-friendly pricing, Sansui is poised to make a lasting impression in the home entertainment sector.