November has turned out to be a remarkable month for Meta’s Threads, with the platform reaching over 35 million signups this month alone. Alec Booker, a spokesperson for Meta, revealed this impressive figure to The Verge, stating that Threads has been enjoying a steady influx of over a million new users each day for nearly three months. Significantly, a substantial portion of this growth, around 20 million signups, has occurred since November 14, marking a surge in user interest. Prior to this boom, Threads had already recorded 15 million new signups within the two weeks leading into mid-November, as confirmed by Instagram head Adam Mosseri.
This substantial growth comes at a time when other social media platforms are also experiencing heightened attention. Bluesky, which has emerged as a notable competitor, recently reported a significant increase in its user base, reaching 15 million users earlier this month. The platform has closely followed the trend, attracting approximately one million new signups daily in the days following its announcement, and has now topped 22 million users as of late November.
The fast-paced competition has certainly caught the attention of Threads’ leadership. Mosseri acknowledged that recent updates on the platform have been strategically implemented in response to Bluesky’s rising popularity. Among these new features are customizable following feeds and a test run allowing users to set the follows-only feed as their default setting within the app. Such changes reflect a more aggressive approach from Threads to retain and grow its user base amidst a dynamic landscape of social media platforms.
As platforms vie for user engagement and retention, the latest statistics highlight the rapidly shifting preferences within the digital space. Threads’ ability to attract millions of new users in a short span marks a significant development in Meta’s strategy to reclaim its standing in the competitive social media market. With both Threads and Bluesky increasing their user counts, it suggests a broader shift in user loyalty and platform utilization within the industry, emphasizing the need for continuous innovation and responsiveness to user demand.
As these platforms evolve, the landscape of social networking continues to transform, offering users an array of options tailored to their preferences. With ongoing updates and new features, both Threads and Bluesky are positioning themselves as key players in shaping social media’s future, and their trajectories in the upcoming months will be closely scrutinized by users and analysts alike.
