In a bold stride toward integrating artificial intelligence into everyday living, LG and Samsung have unveiled their latest smart TVs at the Consumer Electronics Show (CES) 2025. The highly anticipated models not only showcase advanced display technologies but also an innovative feature – direct access to Microsoft’s Copilot AI assistant.
Both tech giants are keenly aware of the burgeoning AI trend, evidenced by their ambitious plans to embed AI functionalities into their new smart television offerings. LG’s approach includes the establishment of a comprehensive AI section on its TVs, coupled with a rebranded remote, now called the “AI Remote.” This strategic move aims to entice consumers with the appealing capabilities of large language models, although specific operational details regarding Copilot’s integration remain vague. According to LG, utilizing Microsoft’s Copilot is intended to empower users to efficiently navigate and organize intricate information, leveraging contextual cues to enhance their TV viewing experience.
While LG has yet to publicly showcase how exactly Copilot functions within its smart TVs, the company did highlight its own AI chatbot as part of the television interface. This indicates that Copilot could serve as a supportive tool for users seeking deeper insights on various subjects directly through their TVs.
Samsung, not to be outdone, introduced its own Vision AI brand, which encompasses a suite of AI-enhanced features. Users can look forward to functionalities such as AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. Samsung’s remote control now features a dedicated AI button, facilitating users’ access to AI operations. These capabilities range from recognizing food items displayed on the screen to home security applications that monitor video feeds from connected smart cameras. Microsoft’s Copilot is set to play an integral role in Samsung’s Vision AI, with the company expressing a commitment to delivering personalized content recommendations through this collaboration.
Despite the thrilling announcements, both Samsung and LG are somewhat cryptic about the execution of the Copilot features on their televisions, leaving industry observers hungry for demonstrative examples. Requests for additional insights or visual representations of the Copilot in action have thus far gone unanswered by both companies, raising eyebrows about the practicality of this promising integration. With the launch still generating buzz, skepticism lingers over whether these AI elements will be mere gimmicks or truly transformative features that enhance user experience.
As companies venture further into the AI domain, consumers are left with anticipation and curiosity about how these innovations will reshape the way they interact with their televisions. In a fast-evolving landscape, LG’s and Samsung’s embrace of Microsoft’s Copilot signifies a larger trend towards making AI not just a concept, but a functional component of household entertainment systems.