In a move set to engage its rapidly expanding user base, the microblogging platform Bluesky has launched a new feature known as Trending Topics, allowing users to see what discussions are currently dominating the platform. This significant update was announced via Bluesky’s official account and is now available for both app and web users.
The Trending Topics functionality emulates that of other social media platforms, providing a list of the most talked-about subjects at any given time. Users can click on a trending topic to view the latest and most popular posts associated with it, facilitating quicker access to hot discussions. However, Bluesky has clarified that the feature is currently in beta testing, meaning users may encounter certain limitations.
One notable restriction is that trending topics are presently global, displaying the same results to users regardless of their geographical location. Furthermore, Bluesky has indicated that the feature is only accessible to English-speaking users at this stage, although plans are in place to roll it out to additional languages in the future.
Users who prefer not to see Trending Topics can easily opt out by tapping an “X” button or adjusting their settings. Additionally, the feature will respect user preferences by excluding any muted words from the Trending Topics list.
With this strategic update, Bluesky positions itself to compete directly with Threads, Meta’s social networking platform that has so far restricted its Trending Topics function to users in the United States and Japan. As competition heats up, the new feature is part of Bluesky’s broader strategy to attract users looking for alternatives to other platforms like X, formerly known as Twitter.
Bluesky’s growth trajectory has been remarkable, witnessing an influx of 10 million users within just one month, bringing its total user count to over 25 million. This rapid expansion is prompting Meta and others to innovate and enhance their features swiftly. Consequently, the rivalry between Bluesky and Threads is escalating as more individuals seek viable alternatives to mainstream social media platforms.
The Bluesky app is available for free on the App Store, requiring a device with iOS 15.1 or later. Users are encouraged to keep their apps updated to make the most of the new features and enhancements being introduced by the platform, which are designed to better engage its vibrant community.
As the microblogging space continues to evolve, Bluesky’s Trending Topics feature marks a critical step toward fostering community interaction and participation, driving the platform’s user engagement to new heights while fueling the competitive landscape within the sector.
