Apple Celebrates Year of the Snake with Limited Edition AirTag Release in Japan

In a festive gesture to honor the Japanese New Year, Apple has announced a limited edition AirTag featuring a distinctive snake engraving, celebrating the upcoming Year of the Snake in 2025. This special release is part of Apple’s annual tradition of introducing zodiac-themed products as the new year approaches, capturing the interest of tech enthusiasts and collectors alike.

Apple’s Japan website recently unveiled its New Year’s campaign, scheduled to run from January 2nd to January 5th. During this promotional period, customers in Japan can receive Apple gift cards worth up to ¥30,000 (approximately $190) with the purchase of select new Apple products, including the latest iPhones, iPads, and Macs. The exact amount of gift card value is dependent on the specific product purchased, adding an enticing incentive for shoppers looking to upgrade their devices at the start of the year.

Among the exciting offerings, the first 50,000 customers who purchase new models of the iPhone 14, iPhone 15, or iPhone SE will receive the coveted limited edition AirTag as a complimentary gift. However, it’s essential to note that this special Year of the Snake AirTag will not be available for individual sale, making it a unique item for those fortunate enough to participate in the campaign.

It’s worth mentioning that while the promotion includes many current Apple products, some of the company’s high-end devices, such as the iPhone 16 and the MacBook Pro, as well as the newly launched iPad mini 7, are excluded from the offer. This could lead consumers to consider mid-range models during the event to take advantage of the promotion.

Customers interested in these holiday offerings are encouraged to visit the Apple website for comprehensive details on eligible products and promotion specifics. With this campaign, Apple seeks to blend cultural appreciation with innovative marketing, solidifying its relationship with consumers in Japan. The limited edition AirTag is not just a functional tracking device but a collectible item that resonates with Japanese tradition, enhancing its desirability among fans of the brand.

As the countdown to 2025 begins, Apple’s initiative serves as a reminder of the company’s ongoing commitment to integrating cultural elements into its product launches, particularly in regions with rich traditions like Japan. Filipe Espósito, a noted tech journalist associated with 9to5Mac, highlights the excitement surrounding Apple’s seasonal promotions, suggesting that they often result in a significant uptick in customer engagement during this festive period. He emphasizes that these campaigns are not only beneficial for the company’s sales but also for building lasting connections with customers.

As Apple continues to innovate, its blend of technology and tradition could lead to further collectible offerings in the future. Interested customers should mark their calendars for the start of the New Year’s campaign to ensure they don’t miss out on this unique opportunity to own a piece of Apple history, intricately linked to the cultural fabric of Japan.